Beeswax offers buy-side programmatic advertising capabilities for Comcast’s Freewheel, a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Their high scale bidding advertising technology platform, hosted entirely in AWS, delivers high performance in real-time under strict latency constraints. In this session, Lead Site Reliability Engineers Chaya Vavilala and James Wojewoda will share how Beeswax eliminated alert fatigue, increased reliability of their monitoring infrastructure, and scaled to meet record growth with Grafana Cloud.

James Wojewoda

James Wojewoda

Lead Site Reliability Engineer at Beeswax (a division of Freewheel, a Comcast company)

James started his career as a Ruby on Rails Developer and transitioned into a Site Reliability Engineer role in the AdTech industry with a focused interest in the adaptive Monitoring and Observability of AdTech platforms with a high degree of scaling while keeping maximum uptime.

Chaya Vavilala

Chaya Vavilala

Lead Site Reliability Engineer at Beeswax (a division of Freewheel, a Comcast company)

Chaya Vavilala is a Site Reliability Engineer at Beeswax where he has been primarily responsible for modernizing its monitoring and observability platforms which are both internal and customer facing. In addition to working towards a consistent observability experience at Beeswax, he has been focusing his efforts towards helping teams adopt observability best practices. Prior to Beeswax, Chaya has been dabbling with cloud infrastructure, networking and web operations for over a decade with experience in both virtual and physical environments.